Benchmark Outfitters is an outdoor outfitters outlet that was in need of a newly designed website. I was originally assigned the project of redesigning the website during my time in school and decided to redesign the website again for my portfolio. The site had many visual issues– nothing was organized, and the only content on the homepage was brand photos from apparel companies who you can purchase from at Benchmark, but no original content. The nav links were confusing and made it frustrating to purchase products online. I wanted to bring the essence of nature into my design and rebrand Benchmark Outfitters with an adventurous voice to give the website more personality.