I have long had an interest in hemp-based products and all the different ways that we can use hemp alternatively in products that we use in our everyday life. Pacifica is a drugstore makeup brand that includes hemp and CBD in its beauty products. I created this ad series to bring out the personality that is in this collection. I used elements from the packaging to create cosmic patterns throughout my designs that are minimalist and fun. I enjoyed the idea of creating a make-up campaign that used words to hint at the use of hemp in its products.